Founded in 2000, by Tracy LeRoux, as a national advertising agency. We opened our doors with little more than a dream, a laptop, a cell phone and a whole lot of passion. We didn’t have much else to do, so we generated publicity for the agency. That publicity was a catalyst. It helped land our first client, Fidelity Charitable Gift Fund (FCGF) – the world’s 2nd largest public charity. We were able to help FCGF successfully achieve their goals. In the process, we achieved ours. Within a few months, TJX, Goya Foods, and Kellogg’s
Over the years our focus evolved based on client need. We now focus on four main industries: Real Estate, Packaged Goods, Health Care and Non Profit and offer an array of digital and traditional marketing services including: Advertising, Branding, Digital and Web.
A visionary business strategist, LeRoux leads clients and agency teams from “issues” to “ideas,” from “broken brand” to “breakthrough business.”
Prior experience includes:
Leo Burnett – Chicago, IL
The Martin Agency – Richmond,VA
Nissan Motors – Torrence, CA
Ralph Lauren – New York, NY
As a member of the Burnett Procter & Gamble team, her team’s Pert Plus “Sink Boy” campaign took the brand out of a 7 year decline. The campaign earned ADAge’s, Ad of the Year and was the first reality-style, man-on-the-street interview to air on US Network TV.
While at The Martin Agency, LeRoux worked on Wrangler, launching their brand into Target, and played a pivitol role in helping to land the Kellogg’s account-
The Martin Agency’s first packaged goods client.
A grad school intern while at Nissan, LeRoux worked closely with the Chiat/Day team to launch the “Barbie Dream Car” and “Dogs love Trucks.” campaigns.
At Ralph Lauren, LeRoux was fortunate to work on the launch of Lauren’s Madison Avenue flagship store – a breakthrough in retail marketing.
LeRoux has been named 40 under 40 and won numerous creative awards. However, none more rewarding than helping her client’s grow their businesses.
LeRoux holds an MS degree from Northwestern University, Medill School of Journalism – IMC program. She teaches adjunct at Roger Williams University and is a licensed Real Estate Broker.
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